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Meet Bibendum: The Michelin Man’s Evolution In 2025
โดย :
Roma เมื่อวันที่ : พฤหัสบดี ที่ 11 เดือน กันยายน พ.ศ.2568
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<h3>Who Is the Michelin Man?</h3> <br><br>Since his first appearance in 1894, the <a href="http://florence.boignard.free.fr/cms/spip.php?article69">Michelin Man</a> has become a global cultural figure. <br><br><iframe width="640" height="360" src="//www.youtube.com/embed/0NON1OVg4Uc" frameborder="0" allowfullscreen style="float:left;padding:10px 10px 10px 0px;border:0px;"></iframe>His unusual look made him stand out at trade fairs and Michelin Man figure in early print advertisements. <br><br><h3>Early Depictions</h3> <br><br>Though unusual, these depictions cemented him as a recognizable figure in European advertising. <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." <br><br><h3>From Mummy-Like Figure to Slim Icon</h3> <br><br>In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky. <br><br>He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences. <br><br><h3>The Michelin Man and Food Culture</h3> <br><br>This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture. <br><br>This keeps him in the spotlight, linking heritage with modern prestige. <br><br><h3>A Mascot That Refuses to Fade</h3> <br><br>From print posters to virtual campaigns, he has evolved without losing his identity. <br><br>He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name. <br><br><h3>Why Bibendum Will Keep Rolling</h3> <br><br>After more than 130 years, the Michelin Man remains a unique cultural icon. <br><br>The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.
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